Andrew Armatas

“Coaching and psychology: Members of the same family or distant relatives?”

Consultant & Coaching Psychologist – Founder Member of the International Society for Coaching Psychology

Andrew is an Australian-born executive coach and psychologist with a background experience in brief approaches to change, employee assistance programs (EAPs) and corporate mental health. Having coined and published the term ‘coaching hypnosis’ (2009), he is regarded as an international authority on the applications of mental training, suggestive communication & self-regulation in corporate and coaching contexts. A founding member of the International Society for Coaching Psychology  and an advisor to the Institute of Social and Preventive Medicine , his approach to change and methodology has allowed him to deliver training and coaching interventions to countries such as the UK, Austria, Romania, Italy, Russia, Germany, Iran and Bahrain. Andrew’s clients span many sectors including healthcare, retail, and banking and they have received awards as a result of his programs. He is in an award-winning author, a conference speaker, a psychology/coaching book acquisition adviser and trainer. His latest contribution is to the recently launched book “The Practitioner’s Handbook of Team Coaching” published by Routledge. He can be reached at